If there are issues with your JavaScript, Google (and potentially your users) won’t SEO Anomaly be able to see your pages properly. When you do, you can improve your rankings in search results. Go through and fix each of these issues to improve your website’s performance.
Analyze Search Performance
Technical errors like ones related to performance, SEO, mobile, and security, can negatively impact a customers‘ experience on your website. If I notice visitors aren’t staying on a site for long, or I see a lot of abandoned shopping carts — a website audit is a great way to find out why. I’d start with a website auditing tool to help analyze how my site is performing. This can help test various important facets of a site and then provide specific recommendations. Knowing where your traffic is coming from will help you better understand your audience’s behavior and will help you optimize your site’s content to suit their needs.
Google and other search engines pay attention to your social media presence, followers, and engagement. If applicable, your Google Business profile is especially valuable for SEO. There are no hard-and-fast rules or predefined types of enterprise SEO audits. Instead, an enterprise SEO auditor will base the audit on the scope or budget of the project itself.
- But if you have blank header tags — or header tags with images in between (which are basically also blank) — then you might lose the snippet.
- Investigate whether file compression, such as Gzip or Brotli, is enabled to compress assets served to users.
- Based on this analysis, I collaborated with our copywriters to create entirely new content.
- It monitors for pages that no longer perform well and gives recommendations on how to fix them.
- A large part of SEO consists of improving written content, so review its quality and improve where necessary.
Using a tool like Keywords Everywhere can help you find keywords, but you still need to integrate them. Writing meta descriptions and optimized title tags will help with SEO by encouraging users to click on your page and telling Google what your page is about. For example, it’s suggesting that we rewrite our list of the best keyword tools because it used to rank in the top three for its target keyword but now doesn’t even rank in the top 100. You can also double-check your organic search performance in Google Search Console. This is important to do because Ahrefs organic traffic numbers are estimations.
Ensure your sitemap doesn’t have any issues
And it will highlight the issues that might be holding you back in search. For example, if only a few domains link to you, you must get links from related domains. Your task is to create a list of possible websites for guest blogging or blogger outreach campaigns. Linking your pages together is useful to both search engines and users.
The XML sitemap is for search engines to review pages that get added to your site, all in one place. Keep in mind quality content should appeal to the interests, needs, and problems of your buyer personas. Always aim to leave the reader with immediately actionable next steps such as calls-to-action or links to resources. In the first part of your website audit, I’d focus on how users navigate your website — from your homepage to blog posts, to landing pages, and any related content in between. Creating a website audit report that clearly communicates the site issues found (and what to do about them) is an easy job when you have the right tools. Website audits usually evaluate a site for its content and technical performance.
This includes reviewing all of your website’s keyword rankings, featured snippets in Google, and more. For some businesses, simply outranking competitors in search engines like Google is enough to claim a dominant market share. In 2022, where a business ranks on Google can make or break the company. After conducting an enterprise SEO audit, you will gain an understanding of what types of enterprise SEO services make the most sense for your organization. However, a timely audit allows you to spot and fix those bugs before they cause serious damage. Such clean-ups contribute to boosting your website’s visibility in search engines, growing traffic, and generating more leads.
Does the site have speed issues?
Create content that delivers real value and focuses on user intent. Your content should answer questions with actionable, audience-focused solutions. Last, you demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). In the audit, check if you use good author bios, cite reliable sources, and link references where necessary to develop expertise and trustworthiness. It allows you to know what works and what does not, and it allows you to make improvements based on what you find.
When you analyze your competitors in your SEO audit for 2025, you’ll also want to look at their content. Content has a large impact on your SEO performance, and it helps your site attract more leads and perform better in the search results. In addition, you should integrate keywords into your titles and meta descriptions. This will help your pages rank higher in search results for those keywords. WebFX will identify these on-page ranking barriers and recommend the necessary changes with our SEO auditing services. Identifying and fixing these on-page factors can have a significant, immediate and positive impact on your rankings.
At the highest level, the comprehensive SEO audit covers everything. It includes elements from the previous levels and adds competitive analysis, backlink assessment, and an in-depth examination of your entire digital footprint. This level suits businesses committed to dominating their niche and outperforming competitors. In the end, all we create on the Internet is for other users. With that in mind, good website will constantly see an increase in traffic, more and better links, more social mentions, longer time on website and smaller bounce rates by the visitors.